Local Artisan Food seminars - January and April, 2014



INVITATION - new dates

Local Artisan Food seminar
Transfer of marketing, sales and legal knowledge

Do you produce local artisan food? Would you like to introduce your product to more consumers? Do you produce fresh food and do you plan to increase your family income by processing that food? Do you sell small farmer food? Would you like to expand the number of your costumers? 
If yes, then come to the local artisan food seminar by Food Club Foundation. We help your company by giving your marketing, sales and legal knowledge. You can get answers to your questions at the seminar. 

Participation is free, but pre-registration is required. 
Especially at the part of legal knowledge we deal with the new part of the Hungarian Food Codex, the 2-109 number directive of the artisan food.

New! Dates and locations:
II. Seminar
  • 4 April 2014, Friday, from 2 p.m. to 6 p.m., Szeged, Mátrix Hotel (Zarda Street 8)
  • 5 April 2014, Saturday, from 10 a.m. to 4 p.m., Szeged, Mátrix Hotel (Zarda Street 8)

  • 11 April 2014, Friday, from 2 p.m. to 6 p.m., Debrecen, Centrum Panzió (Peterfia Street 37/A)
  • 12 April 2014, Saturday, from 10 a.m. to 4 p.m., Debrecen, Centrum Panzió (Peterfia Street 37/A)

  • 25 April 2014, Friday, from 2 p.m. to 6 p.m., Zalaegerszeg, Arany Bárány Hotel (Szechenyi square 1.)
  • 26 April 2014, Saturday, from 10 a.m. to 4 p.m., Zalaegerszeg, Arany Bárány Hotel (Szechenyi square 1.)
Dates and locations:
I. Seminar
  • 10 January 2014, Friday, from 2 p.m. to 6 p.m., Kecskemét, Hotel Három Gúnár (Batthyany Street 1-7.)
  • 11 January 2014, Saturday, from 10 a.m. to 4 p.m., Kecskemét, Hotel Három Gúnár (Batthyany Street 1-7.)

  • 17 January 2014, Friday, from 2 p.m. to 6 p.m., Székesfehérvár, Szárcsa Hotel (Szarcsa Street 1.)
  • 18 January 2014, Saturday, from 10 a.m. to 4 p.m., Székesfehérvár, Szárcsa Hotel (Szarcsa Street 1.)

  • 24 January 2014, Friday, from 2 p.m. to 6 p.m., Nyíregyháza, Korona Hotel (Dozsa Gyorgy Street 1.)
  • 25 January 2014, Saturday, from 10 a.m. to 4 p.m., Nyíregyháza, Korona Hotel (Dozsa Gyorgy Street 1.)
Program:

1st part: Marketing knowledge
  • What is marketing?
  • Why do we need marketing at artisan food?
  • What is the difference between the corporate and small farmer marketing?
  • Who will be our customers?
  • What is the difference between costumer and consumer?
  • What is niche market?
  • How to develop our product?
  • When should we expand our product range?
  • How does market research help?
  • Which market research methods should we use?
  • What is a brand?
  • How to choose a brand name?
  • What rules to follow at branding?
  • How to make our brand known?
  • Which packaging should we use?
  • What to get on the labels?
  • At what price do we sell our products?
  • When and what kind of discounts should we give?
  • How to transmit our product to our customers?
  • What is sales channel?
  • How to increase our income?
  • Why do we need competition?
  • Where and how advertise our products?
2nd part: Sales knowledge
  • What are the sales opportunities in the region?
  • How to analyze our opportunities?
  • What is SWOT? How to use it?
  • How do we define the transfer or sales prices?
  • When do we sell our products at the farmers market?
  • What are the advantages and disadvantages of the traditional markets?
  • How to sell at the traditional markets?
  • How can we get into the specialty stores?
  • When to sell our products to retailers?
  • How can negotiate with retailers?
  • How to read the terms of sales contracts?
  • How we can collect information about the retailers?
  • What can you expect from the retailers and how to fulfill their expectations?
  • How can we increase our turnover and profit?
3rd part: Legal knowledge
  • Hungarian Food Codex about artisan food.
  • About the 52/2010. FVM decree, small farmer food production, preparation and selling.
  • About Food labels of 19/2004. (II. 26.) FVM-GKM joint decree.
  • About the local farmers markets selling food security conditions 51/2012. (VI. 8.) VM decree.
  • About the 2008 XLVI. law, food chain and regulatory supervision. 
  • About the 64/2007. (VII. 23.) FVM–EüM joint decree, marketing and food production hygiene conditions of food of animal origin.
Presenters:
  • Sárközy Ildikó, Chairman of Board of Trustees of Food Club Foundation – Marketing knowledge
  • Tóth Ferenc, Member of Board of Trustees of Food Club Foundation – Sales knowledge
  • Szegedyné Fricz Ágnes, Ministry of Rural Development, Food Processing Department Deputy Head of Department and Kuti Beatrix, Quality Policy Officer – Legal knowledge
The number of participants is: 20 people / location – Max: 2x60 people 

How can you attend?

For applying, please fill in the online data sheet a few lines down. 
The acceptance of your registration will be sent by e-mail notification.

The realized by the evaluation and recommendation of the Hungarian National Rural Network Bureau, co-financed by the European Agricultural Fund for Rural Development, and the approval of the National Rural Development Programme Managing Authority.


Local Artisan Food seminar – Application form

Last Name
First Name
E-mail address
Phone number
Settlement/ City
Company name (if there is)
What kind of work do you do?
  • Food production
  • Food processing
  • Food trade
  • Other:
In which topic are you particularly interested?
  • Marketing
  • Sales
  • Legal
Which seminar are you applying for?
Comments, questions or remark