How does the short supply chain work in Austria?
We made a professional field-trip

The curators of Food Club Foundation went on a field-trip to Austria at the end of the summer. We visited Tyrol, Volarberg, Steiermark, Kärnten provinces and Vienna. We inquired about the function of the short supply chain in Austria. We were looking for the answer to the queston of how and through which channels do the austrian small-scale food producers pass their products to the consumers. 

We saw, heard and experienced a lot and found good solutions. We were spending  12 days there, while we met and talked to small producers. We took hundreds of photos you can see some lines below in our short report about the trip. 

We wish you a useful browsing. In order to continue click to the link at the end of the articles. We welcome your questions at

1. There are still many of milk producer farms in Tyrol
Milk producer cows are typically stall-fed on farms. By now the are only few farms where cows are grazed on the grass. They live outside from spring till autumn if the farmer has an own field.  These fields are located either in the village or among the hills, that are called Alm.

2. One of the most important places of farm product sale is in farmyards in Austria
The buyers of traditional and hand-made items are welcomed in farmyards in Tyrol as well. Conspicious billboards show us so-called Ab Hauf Verkauf (commercialism in farmyard) places next to the roads. These are located mainly on the outskirts or beyond the town, in agricultural areas.

3. Well-located and well functioning  farmyard-shop in Tyrol
We saw only few farm product dealer shops in villages, which are well-located and give a wide choice of products too. We found one like that in Tyrol. It is easy to fint because of the boards. If someone goes downtown, he will notice it surely.

 4. Community marketing support for small food producers in Tyrol
Food community marketing has been working well for a long time in Tyrol. Its central organizer is AMTirol. The organization performs comprehensive activities: organizes producer and consumer programs, puts regional and national communication actions through, builds a brand and enhances good reputation.

5. Farmer market works every morning in Innsbruck downtown
Farmer market is organized every morning in Innsbruck , the capital of Tyrol province. It is situated in the market hall (Markthalle), at the bank of river Inn. On weekdays there are few buyer and farmer, but on Fridays and Saturdays the trade goes up.

6. Fresh fruits and vegetables are delivered to the consumers in Innsbruck downtown
Rathaus Galerien is one of the shopping centers in Innsbruck downtown , the capital of Tyrol province. It was named after that the local government is found here, so its attendance is very high. Trading shops and catering places are downstairs of the some-storey building. The entrance of the local government office is also downstairs, next to that is a farmer stall.

7. Small producer bioshop with working hours adjusted to customers in Tyrol
A small familial farmland works in Tyrol, on an unattached, narrow and flat area among the hills. The family grows vegetables and potatos ont he agricultural area around their house. Open yard, open house and tidiness are characteristic of this modern farmyard, just like in other places we saw in Tyrol.

8. Sales refrigerants works in the yards in Tyrol
It is also a serious problem for small producers to find out how to solve the trade in Tyrol. Farmer families always try to accomplish the food producing and the food processing at a high level, while marketing and sales need more time, more people and another type of knowledge and skills. Inceasing costs must to be built in prices.

9. Small producer foods are on regional shelves in Merkur supermarket
Consumers get their everyday goods the most often and in the biggest amount through retail chains in Austria also. That’s why producers should use it to sell their fresh or processed products in the fastest and easiest way.

10. Horticulture in suburbs in Voralberg
There are many of horticultures in sunny, flat areas among lower hills, in Voralberg. Horticultures are typically situated in smaller villages or in the garden suburbs of larger ones. They sell their products in their own shops, on nearby producer markets and/or they supply restaurants, catering places and retail chains.

11. Farmyard with cows and milk automats in Voralberg
Cows are mainly in the hills or on the green in summer in Austria, but home left fellows get  fresh grass in the stables too. We also found a farmyard with only few cows in the stable, but due to them can local inhabitants drink fresh cow’s milk everyday in summer.

12. Familial turkey farm in the greenbelt in Voralberg
Turkeys raised in familial farmland in Voralberg live in a hilly ranch with a beautiful view. They hatch from the egg in Germany, raise in Voralberg and will be consumed in the region.

13. A horticulture sells vegetables in its own shop in Voralberg
Vegetables can be grown in an extensive area in Voralberg, because of its great geographical location. However fruits tend to ripen only around Lake Constance. Customers  like buying vegetables and fruits under one roof. What does a good gardener then? He opens his own horticultural shop, where sells his own grown vegetables and purchases fruits from local small producers.

14. Self-service farmer shop in Voralberg
Farmers spend their time with supporting family, catering cows and processing food in that farmland, where self-service shop was opened. They trust the customers’ honesty. In the farmshop it is possible to get differend kinds of cheese, eggs, butter, honey, sausages and fresh meat products. Products are places in fridges and on the shelves. Prices are written on the wall.

15. Familial egg producer farmland in suburban greenbelt in Voralberg
2-4 thousand chicken are raised annually by that family, who set up an egg producer farmland in suburban greenbelt, in Voralberg in 2010. They make themselves the chicken hatch, that will eat crops grown in the region. The eggs are transported to customers, who also live int he region. We can find private housholds, food retail shops, small food producers and catering places among them as well.

16. Horticulture with non-stop self-services vegetable shop in Voralberg
A familial horticulture operates a non-stop elf service vegetable shop in Voralberg. Vegetables and eggs are sorted in boxes, paper bags, plastic bags and in the fridge waiting for their customers. A scale, mill and a water tap is available for buyers. They are expected to throw the appropriate amount of money into the honesty box.

17. Downtown farmer market in the capital of Voralberg province
Farmer market is organized at a smaller square in the capital of Bregenz-Voralberg province every Friday morning. Small producers come a bit late compared to our customs, because they put up their counters at only 8 o’clock. However customers turn out in force at around 10 o’clock. The choice is really wide, several small producer food can be found from fresh to processed ones. High-class products are always bright, just like boxes and counters are always clean.

18. A retail chain for regional foods in Voralberg
Sutterlüty retail chain is a local organization, that has shops only in Voralberg. The owner and decision-makers of the firm live in this province too. The retail chain regards its business to make local and long forgotten foods an important part of the daily meals again. One third of the distributed products comes from the region. The number of regional suppliers is more than 1500 and they come up with almost 3000 different products.

19. The public brand Ländle was named after the local name of the province in Voralberg
Voralberg is the western province of the Austrian Federal Republic at the german, swiss and liechstein border. The name of the province is Ländle according to the local dialect. This is used there as a brand name in the public marketing of local foods.

20. Steiermark is the homeland of apple and pumpkin seed oil
Province Steiermark has two world-famous foodstuffs: apple and pumpkin seed oil. The latter is also called as the black gold of the region, referred to its colour and value. Here grown apples are evaluated as follows: good, juicy, styrian.

21. Graz made a lot for farmer markets
There are 15 working farmer markets  in the capital of Steiermark province. Its self-government gives a helping hand to farmers in order to supply inhabitants with fresh, regional and first-class food, several times a week.

22. We liked them: good solutions on farmer markets in Graz (Steiermark)
The same standardized, high-class boxes are used by farmers on the markets in Graz, just like in other provinces. They are available of course in different sizes. Vegetables and fuits are in the green ones, while red ones contain smoked meat. Foods are transported in boxes and placed on the counters in them too.

23. Hand-made foods can be found in the widest choice in the shops of the Agricultural Chamber of Graz
Landwirtschaftskammer Steiermark (Styrian Agricultural Chamber) advertises a shop of hand-made foods as „Echt Steirisch” (original Styrian), next to the hall’s entrance. You can buy branded products in wide choice downstairs, that were grown by regional farmers.It is open till 18 on weekdays and 14 on Saturdays.

24. Marketing ideas from farmer markets in Klagenfurt (Kärnten)
We have found many good ideas on farmer markets in Austria. You can have a look at a part of them, because we took pictures in Klagenfurt.

25. The farmer market in Klagenfurt is also a mobile street program (Kärnten)
Mobile street markets are welcomed and has a great tradition in Austria. The majority of producer markets works in this way. What kind of advantages does this form of market have? Which drawbacks does it have to combat?

26. Hand-made rural ice-cream from biomilk in Vienna
35 cows are raised in a familial farmland, that give many liter biomilk a day. Biomilk gets to regional kindergartens, schools and catering places as well. What’s more bioyoghurt and biocream made in the familial milk factory goes along the same way. As cows give a lot of milk, but these institutions are closed in summer, there were nowhere to take them, so the family decided to produce bio ice-cream to solve this selling problem.

27. Slow Food products are available in the Viennese Merkur Hoher Markt
Merkur is a supermarket chain and its biggest store  Hoher Markt is situated in Vienna. The 3-storey building was opened 2 years ago and offers high-class foods from all part of the world. Slow Food movement and traditional food retail made a great stride forwards in May 2014: 110 products of 20 producers can be bought exclusively in Hoher Markt since then.

28. Biomarkt operates in the historical downtown of Vienna
The capital’s bio farmer market works in Freyung street, district I.,Vienna. Market-days were frequently held here in the XVIII. century too. Fresh fruits, vegetables and herbs were brought to metropolitan residents by rural farmers. Nowadays – actually 20 years ago - bioproducts are delivered in the same place.

29. Joseph is maybe the best bakery in Vienna
A new bakery has just opened in Vienna (destrict I. and III.) and it’s called Joseph. The motto is: Brot vom Pheinsten (it is some bread). They claim that maybe they make the best bread and loaf in Vienna.

30. Kutschkermakt is our favourite street market
17 regular and 4 weekly food markets work in Vienna the capital of Austria. There’s one among them, which offers only bio products. Regular markets are open every single day, but weekly ones are opened once or twice, mailny on Friday and Saturday. Viennese markets are different in size: its majority takes care of only direct neighbourhood, but some of them supply Vienna’s whole territory.

31. Harvest festival was held in Vienna
Peasants and foresters rendered thanks for the rich crop in the harvest festival on the first weekend of September and showed their varied achievement The event called Erntedankfest was celebrated at Heros square, Hofburg, Vienna’s downtown.